
Jammin’ With Barbie
While groups that participate in culture jamming aim to enlighten the world about the misdeeds of corporations, politicians, and the like, the results of their actions — known as subvertising — often produce hilarious results. Culture jammers alter images on billboards, create spoof ads, and alter logos as a way of protest. This results in some priceless irony, satire, and just plain goofiness. Culture jammers want to grab people’s attention, and humor is a great medium for that.
One culture jamming group, the Barbie Liberation Organization, makes a good case for freedom of speech during Barbie in a Blender Day, which is celebrated each year on July 27. But the resulting images it inspires are anything but serious. Individuals have jumped on the bandwagon and blended Barbie into their own styles:
Other culture jammers offering up material that makes for great email forwards and office bulletin board postings include the Canadian answer to advertising spoofs, Airbrushed for Change, which takes on political subjects. Going after tobacco companies is Badvertising, and going after everyone is The Art of the Prank, a group that stages satirical flash mobs. Whether it’s to light up someone’s cause or just lighten up, this stuff is jamming.