You may have heard the statistic that 90% of all text messages are opened and read within 60 seconds of being received. Did you also know that mobile media coupons get ten times the redemption rate of printed coupons? Mobile media marketing is a fraction of the cost of print advertising, flyers, and other traditional methods of promoting your business.

Those are powerful statistics you can use to find customers and increase sales. But there’s one catch – how do you get the mobile phone numbers to text messages? Enter the Interactive Text Wall, one of the newest forms of mobile media marketing.

Perfect for restaurants, clubs, bars or any business that uses television or video screens, an Interactive Text Wall is a marketing strategy that is fun for your customers and effective for you in building a highly targeted list of mobile numbers for text marketing. The technology is simple once you have the tools in place. Take, for example, a club, bar, or concert venue. As patrons are enjoying their evening, you flash a message with a phone number across your video screens inviting them to send texts that will be displayed — there can be birthday greetings, shoutouts, photos, or other messages that will be instantly displayed. Post a trivia question and ask them to text answers. Ask if anyone is celebrating an anniversary. The possibilities are endless. Once they send that text to be displayed – you’ve got their mobile phone number for future marketing. An automated system connected to your computer will display their text and send a quick text back to them to verify that they wish to opt in to receive future texts with discount coupons and announcements.  You are reaching a highly targeted audience of people that you know are already interested in your business. Consistent use of text messaging following up with the mobile numbers you have gathered through the Interactive Text Wall can build customer loyalty, increase repeat business, and supply you with a surge of future sales with a push of a button. 

You can make your customers aware of the Interactive Text Wall with table tents or flyers, information on your menu, announcements by DJs, or any number of methods. Or you can simply flash the message and invitation to participate across the screen.

For more information and ideas on how mobile media marketing through an Interactive Text Wall can help your business, contact us at Engage Marketing.