The statistics tell the story – half of all internet searches are now made from mobile devices. Website visitors are 51% more likely to do business with a retailer who has a mobile site. That means if you haven’t begun using a mobile website, you are missing out on many potential businesses. If you have a website, but it doesn’t seem to generate business, it may need a tune-up.  Here are the top five mistakes that may be keeping you from getting all the benefits that mobile marketing with a mobile website can bring you:

1) Your website is not optimized for mobile viewing. Traditional websites do not translate well for mobile viewing. On a mobile phone screen, your website is probably difficult to view; it will load slower than a mobile site and is probably hard to navigate. A mobile website must be designed with mobile device viewing in mind.  Whether on an iPhone, Android, SmartPhone or iPad, certain elements need to be adjusted for the smaller screen. Page layouts and content need to be adapted for the screen size and resolution. And — websites designed specifically for mobile use are found in search results before regular sites.

2) There is no way for customers to take action easily. Mobile users are on the go. They are looking for information, and they need it quickly. Visitors to your mobile website should be able to call, text, or email you with a single click. A mobile website should navigate them right to your location. Adding online product purchase or delivery options makes it even more powerful.

3) You aren’t keeping your mobile website updated. Not only do you need to keep information on your mobile website updated, but you also need to change things up once in a while. Customers who return to visit your site will be more likely to take action when they see something new.

4) You’re not pointing customers to your mobile website. Even though customers search for businesses on their mobile phones, you can boost repeat business from current customers by letting them know the benefits of visiting your mobile website. Make it easy for them to find it using QR codes and display the URL on other promotional materials.

5) Mobile media technology stops at your mobile website. When current and potential customers connect with you through mobile media, you have a perfect opportunity to engage them even more through text messaging. Your mobile website should incorporate tools that will allow you to add visitors to a database to continue communicating with them through text messaging.

For a complete review of your mobile website or to find out how to turn your internet website into a mobile site that will increase your business, contact Engage Marketing.